The Caffeine Awareness Association started the Caffeine Awareness Month to let people know about Caffeine addiction.
It isn't really about 'coffee' but caffeinated drinks such as soda and tea (as well as coffee).
West Virginia Gov. Joe Manchin declared March Caffeine Awareness Month
Quote from the Daily Athenaeum:
"It’s pretty stupid. I don’t really get it," said Sayres Seaman, a senior broadcast news major. "It’s caffeine, it’s not crack."
…on that note I'll have a double espresso, to go.
The WeGotCoffee Caffeine Awareness Month Article
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