Starbucks U.S. Introduces Starbucks VIA(TM) Decaf for Holiday Season.
Starbucks calls the coffee Ready Brew coffee, instead of ‘Instant’ coffee.
The original VIA comes in Italian Dark Roast and Colombian Light Roast.
Sales of the Ready Brew coffee started in early October 2009. The NEW decaf version is scheduled to be available before the winter holiday season.
Official release date: November 17, 2009
We don’t have a photo of the package, yet, but one can assume it will be GREEN, the standard indicator of decaf coffee.
See Details: Starbucks VIA Decaf for the Holiday Season
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