Starbucks prefers to call it Ready Brew.
This is their new flavor for Fall 2010. Contains real Arabica ground coffee with a cinnamon flavor. They also have vanilla and caramel flavored VIA.
Buy it on Amazon
Starbucks VIA® Cinnamon Spice Flavored Coffee is a delicious, natural indulgence. Made from 100% arabica beans, natural flavors and a touch of sugar, each packet gives you a rich, bold, wonderfully balanced cup of flavored coffee you can enjoy anytime, anywhere.
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